OMGV Makler Award 2023: Meet the 35 Nominated Insurance Brokers & Digital Pioneers

Are you an insurance broker, financial advisor, or insurance agent looking for inspiration to elevate your digital marketing and client acquisition strategies? Look no further than the OMGV Makler Award 2023. This prestigious award, now in its sixth year, has shattered all previous records, receiving an incredible 55 nominations—a testament to the booming innovation within the insurance industry.

From this pool, 35 outstanding insurance brokers and advisors have been nominated across four key categories that define modern success: Social Media & Content Marketing, Target Group Strategy, Customer Reviews, and New Paths. New Media. These nominees represent the vanguard of the industry, demonstrating how to effectively use online tools to build trust, generate leads, and provide exceptional insurance advisory services.

Award Process: Industry and Jury Decide

The winners are determined through a combined vote. The insurance industry itself can cast votes online until October 8th, which will account for one-third of the final score. A specialized jury's evaluation makes up the remaining two-thirds. This balanced approach ensures that winners are recognized both by their peers and by marketing experts. The award ceremony will take place on October 24th at the DKM in Dortmund.

As an added incentive, all voters are entered into a raffle to win branded merchandise, encouraging widespread participation from the insurance community.

The Four Award Categories: Blueprints for Digital Success

Let's explore the four categories that frame excellence in insurance digital marketing. Each category, led by a distinguished patron from the industry, highlights a critical competency for today's financial advisors and brokers.

1. Social Media & Content Marketing

Success in social media marketing for insurance isn't about mere presence; it's about providing consistent, valuable content. This category honors brokers who masterfully use blogs, YouTube, LinkedIn, Instagram, and other platforms to educate clients about insurance products, risk management, and financial planning. By becoming a trusted source of information, they build authority and attract qualified leads.

Category Patron: Doreen Gossert (KS/AUXILIA)
Core Question: Which broker provides the most valuable and engaging content to their audience?

2. Target Group Strategy

A scattered approach rarely works. The most successful insurance brokers meticulously define their ideal client—whether it's doctors needing malpractice insurance, families seeking life insurance, or businesses requiring commercial coverage. This category awards those with a laser-focused strategy who know their audience's needs, pain points, and preferred communication channels, allowing for highly effective and personalized marketing.

Category Patron: Nico Locker (INTER Versicherungsgruppe)
Core Question: Which broker demonstrates the most precise and effective targeting of a specific client demographic?

3. Customer Reviews

In the digital age, trust is built online. Customer reviews and testimonials on platforms like Google, Facebook, or specialized portals are the modern equivalent of word-of-mouth referrals. This category recognizes brokers who proactively and excellently manage their online reputation, leveraging positive feedback as a powerful tool for lead generation and credibility building.

Category Patron: Marcel Neumann (OCC Assekuradeur GmbH)
Core Question: Which broker best utilizes customer review platforms to build trust and demonstrate service excellence?

4. New Paths. New Media.

This is the category for pioneers. It celebrates insurance brokers and InsurTech innovators who dare to venture beyond mainstream platforms like Facebook and Instagram. Whether it's using Virtual Reality (VR) for client presentations, launching a niche podcast, experimenting with new advertising platforms, or employing innovative offline tactics, these nominees prove that creativity and courage can open new avenues for growth.

Category Patron: Frank Leitgeb (LV 1871)
Core Question: Which broker is successfully pioneering unconventional marketing methods to reach and engage clients?

Why This Award Matters for the Insurance Industry

Founded in 2014 by Thomas Koch, the Online Marketing Society for Insurance Intermediaries (OMGV) created this award to shine a spotlight on the digital role models of the industry. As Koch explains, the award exists because these brokers "have recognized that the internet is not a threat, but offers opportunities. They possess curiosity, creativity, and perseverance... They defy all resistance and are thus role models for others because they have set and continue to set new standards for the insurance industry."

For any professional in insurance sales or financial services, following the nominees and winners of the OMGV Award provides a masterclass in adapting to a digital-first world. Their strategies in content creation, audience targeting, reputation management, and innovation offer actionable insights that can be applied to grow your own practice, whether you're focusing on personal lines insurance or complex business insurance solutions.

The 2023 award, now featuring a prize of 2,000 Euros, underscores the growing importance and recognition of digital excellence in shaping the future of insurance advisory. Stay tuned for the winners on October 24th—they will undoubtedly provide the blueprint for success in the coming year.

Insurers and brokers are struggling with high backlogs in claims management, increasing claim frequencies, a shortage of skilled workers, and growing customer expectations. Manual processes are expensive and slow.