OMGV Award 2022: Top Insurers for Broker Support & What It Means for Your Insurance Advisor
When you choose an insurance advisor or insurance broker, you're not just selecting an individual; you're also tapping into the network and resources behind them. How well an insurer supports its broker partners can directly impact the quality of advice and service you receive. The 2022 OMGV Award for Broker Support, based on a survey of 1,088 insurance professionals, highlights the companies leading the way in empowering brokers with digital tools and knowledge. For you, the consumer, this award signals which insurers are investing in the expertise of the advisors who might help you navigate complex choices like private health insurance (PKV), Medicare plans, or life insurance.
The Award: Recognizing Excellence in Broker Empowerment
The Online Marketing Society for Insurance Intermediaries (OMGV), in collaboration with AMC and Versicherungsbote, surveyed 20 insurers to identify 54 services, tools, and events designed to make brokers more digitally proficient. The broker community then voted, rating these initiatives. The top three insurers distinguished themselves by providing exceptional, practical support that brokers can directly apply to better serve their clients.
The Winners: How Top Insurers Support Your Advisor
Here’s a breakdown of the award-winning broker support programs and why they matter for your insurance consulting experience.
| Rank & Insurer | Winning Initiative | Broker Rating | Why It Benefits You, the Client |
|---|---|---|---|
| 1st: LV 1871 | "Webdays" – In-person training events at branch offices focused on digitalization. | 1.64 (Excellent) | Advisors gain hands-on, practical knowledge about digital tools and processes. This means your broker is better equipped to use efficient, modern systems for policy management and claims, leading to a smoother experience for you. |
| 2nd: INTER Insurance Group | d>"deshalb-versichern.de" – A content marketing platform providing ready-to-use, client-relevant articles and materials.2.13 (Very Good) | Your broker has access to high-quality, educational content to clearly explain insurance topics. This helps you make more informed decisions about health insurance plans or property coverage without being overwhelmed by jargon. | |
| 3rd: Gothaer | Partner Portal – A resource hub with brochures, blogs, and newsletters focused on digital topics like cyber risks and digital customer contact tools. | 2.17 (Very Good) | Brokers stay updated on emerging risks (e.g., cyber insurance) and digital communication methods. This ensures your advisor can recommend relevant, modern coverages and communicate with you through your preferred channels. |
Why Broker Support Matters for Your Insurance Decisions
An insurance agent or broker is your guide through a complex landscape. Their ability to understand new technologies, explain coverage clearly, and manage your policy efficiently is heavily influenced by the training and resources their partnering insurers provide.
- Better Education = Better Advice: Initiatives like LV 1871's Webdays ensure brokers understand the digital tools that can simplify your insurance management. This knowledge translates into time savings and fewer hassles for you.
- Clearer Communication: Platforms like INTER's content hub give brokers ready-made materials to explain the differences between, for example, GKV and PKV in Germany or Medicare Advantage vs. Supplement plans in the US, leading to more transparent consultations.
- Access to Modern Solutions: Support on topics like cyber risks, as offered by Gothaer, means your broker can proactively suggest coverages you might not have considered but increasingly need in a digital world.
Choosing an Insurance Advisor: A Key Question to Ask
When interviewing potential insurance advisors, consider asking: "How do your primary insurance partners support your professional development and provide you with tools to serve clients better?" An advisor who is engaged with insurers that invest in top-tier broker support—like the OMGV award winners—is likely to be more knowledgeable, resourceful, and ultimately provide you with higher value service.
The OMGV Award results are more than an industry ranking; they are a proxy for identifying insurers and, by extension, broker networks that are committed to excellence, innovation, and client education. By understanding this dynamic, you can make a more informed choice when selecting the professional who will help you secure the right insurance coverage for your needs.
For more insights on selecting the right insurance broker or comparing insurance providers, explore our comprehensive guides and expert analyses tailored to your personal and financial planning needs.