Imagine you're searching for the perfect insurance policy. You want unbiased comparisons, transparent pricing, and options that truly meet your needs. This is exactly the gap that Comparit, an independent insurance comparison platform, aims to fill. In a significant market shift, Comparit has successfully onboarded seven major broker pools and financial distribution networks as new shareholders. This strategic move brings their total investor count to ten, signaling strong industry support for a neutral alternative in a market often dominated by large, affiliated players. For consumers, this development promises more choice and objectivity when comparing everything from German private health insurance (PKV) to statutory coverage (GKV), or even understanding the complex landscape of US private health insurance versus Medicare/Medicaid options.
The journey began in March 2023 when Matthias Brauch, former head of the Softfair comparison tool, announced his mission to establish a new, independent comparator. Brauch identified a critical issue: major, multi-line comparison tools were controlled by specific industry groups. "Softfair belongs to the group around Fonds Finanz, Morgen & Morgen to Jung, DMS & Cie., and Franke and Bornberg to the Swiss Life group," Brauch noted at the time. His vision was to create a truly neutral platform.
From the start, Comparit prioritized independence in its corporate structure. Initially, 49% of shares were distributed among broker pools Netfonds, Blau direkt, and Maxpool. Brauch retained founder control, stating, "51% of the company shares will belong to the founders, meaning me and the employees. Specifically: 26% of the shares are held by my company, 25% by an employee limited partnership." This foundation ensured the platform's core mission would not be compromised.
The company's growth accelerated in August 2023 when Comparit acquired all shares of ObjectiveIT GmbH, known for its "Levelnine" comparison software. Notably, broker pool blau direkt was a previous part-owner of ObjectiveIT, holding 49% of shares since January 2018. This acquisition integrated valuable technology and expertise directly into Comparit's offering.
The latest and most impactful development is the entry of seven new strategic investors. The consortium includes Apella, FiNet, Fondskonzept, germanBroker.net, TauRes, the TELIS corporate group, and WIFO. The partnership was formally notarized in Hamburg on December 9, 2024. As part of this alliance, the sales partners of these broker pools and financial distributors will gain access to Comparit's comparison calculators, dramatically expanding the platform's reach and influence.
"I am thrilled that our idea of an independent industry platform is receiving such strong support," explains Matthias Brauch, CEO of cpit comparit GmbH. "The participation of seven additional broker pools and distributors shows how urgently the industry needs an alternative to existing comparison platforms. Together, we are making a statement for independence and neutrality."
This sentiment is echoed by the new investors. Guntram Schloss, Chairman of the Board of Apella AG, underscores the strategic rationale: "Our decision to participate in comparit was strategic and future-oriented. The market for comparison calculators has changed dramatically in recent years, and many of the previous solutions are no longer independent. With comparit, we are sending a clear signal for neutrality and transparency."
For you as a consumer or insurance advisor, this consolidation of independent forces is excellent news. A robust, unbiased comparison tool is crucial for making informed decisions. Whether you're navigating the specifics of a German PKV plan with its tailored benefits or evaluating the broader coverage of GKV, or similarly comparing a comprehensive US private health insurance plan against the baseline coverage of Medicare, objective data is key. The rise of a well-funded, independent platform like Comparit, backed by a diverse group of industry partners, helps ensure that price and feature comparisons are driven by data, not corporate affiliations. This move ultimately empowers you to find the best possible coverage based on your unique needs and financial situation.