Insurance Broker & Tech Founder: How Henning Trenkamp Built werversichert.es | Königsmacher Podcast
Have you ever wondered how an insurance broker can also become a successful tech entrepreneur? Meet Henning Trenkamp, a visionary who has mastered both worlds. As a successful insurance agent in Lohne, Germany, and the founder of the innovative platform werversichert.es, Henning represents the future of the insurance industry. In this episode of the Königsmacher Podcast, we dive deep into his unique journey, exploring how he bridges traditional insurance brokerage with cutting-edge insurance technology.
The Königsmacher Podcast brings you the best of today's insurance professionals to inspire the leaders of tomorrow. Whether you're a new insurance agent, a career changer, or an experienced insurance broker looking to innovate, Henning's story offers invaluable lessons in insurance marketing, client acquisition, and digital transformation.
From Family Legacy to Insurance Innovation
For Henning, a career in insurance was almost predestined. Growing up with a father who was a well-known and successful insurance advisor in their region, the message was clear: "You'd be foolish not to take over your father's business." This family legacy set him on a path that led to training with a major insurer in Cologne and a transformative year in Madrid—where he perfected his Spanish, had a less glamorous arrival than David Beckham, survived a mugging that shaped his life philosophy (#siemprepositivonuncanegativo), and solidified his commitment to the business.
Mastering Social Media in a Rural Insurance Market
When discussing digital marketing for insurance, examples often come from urban centers. But what about insurance brokers serving smaller towns and rural areas? Henning shares his proven social media strategy for the "countryside." He reveals which platforms are essential, what type of content resonates with local clients, and how to build a trusted personal brand that drives insurance leads and fosters customer loyalty. His approach demonstrates that effective insurance marketing isn't about location—it's about authentic connection.
werversichert.es: The "Uber Eats" for Insurance Risk Inquiries
Henning's most significant contribution to the industry might be his platform, werversichert.es. Think of it as a streamlined marketplace connecting insurance brokers with insurance companies for specific risk inquiries. We discuss:
- The Genesis: How the idea was born from his own brokerage pain points.
- Market Reception: The overwhelmingly positive response from both brokers and insurers.
- Future Vision: Where the platform is headed and how it's evolving.
- Tech Development Insights: Key considerations for any insurance professional looking to develop their own software or digital tool.
He even shares the quirky story behind the platform's name, the moment of inspiration, and the unexpected challenges that came with using the ".es" domain extension.
Key Takeaways for Insurance Professionals
Henning's dual expertise offers critical insights for anyone in the insurance sector:
| Area | Traditional Brokerage Insight | Tech Innovation Insight |
|---|---|---|
| Client Relationships | Local, trust-based marketing is irreplaceable. | Technology can automate administrative tasks, freeing up time for clients. |
| Industry Efficiency | The process of obtaining quotes can be slow and fragmented. | Platforms like werversichert.es streamline risk placement, benefiting the entire value chain. |
| Career Development | Deep product knowledge and advisory skills remain core. | Understanding tech trends is now a competitive advantage for brokers. |
Henning's Recommended Reading
Although Henning now prefers audiobooks and podcasts, he recommends three foundational books that shaped his earlier thinking—essential reads for any ambitious insurance agent or entrepreneur.
To discover these book titles, learn why this Bundesliga season is more enjoyable for Henning, and hear his full, inspiring story—from surviving a mugging in Madrid to building a tech platform—listen to the complete conversation on the Königsmacher Podcast.
Listen to the full episode here:
This episode is a must-listen for insurance brokers, agents, InsurTech enthusiasts, and anyone interested in the convergence of finance and technology. Henning Trenkamp proves that with the right mindset, you can honor tradition while driving innovation.