Anja Tylkowski: How a Niche Focus on Horse Insurance Built an Online Empire

19.04.2022 Insure2000 Editorial Team

Discover the success story of Anja Tylkowski, who pioneered online horse insurance sales in 2006. Learn how targeting a niche market, mastering early SEO, and selling via eBay led to pferd-versichert.de becoming a national leader. This case study offers invaluable lessons for insurance agents, brokers, and InsurTech professionals on digital transformation and niche marketing.…

SV SparkassenVersicherung Appoints Sky Executive to Board: A Customer Service Revolution for German Insurance?

11.04.2022 Insure2000 Editorial Team

SV SparkassenVersicherung, a major German insurer, has appointed former Sky COO Michael Meiers to its board. This strategic hire signals a major push towards digital customer service transformation. Discover what this leadership change means for policyholders and how it compares to trends in the US insurance market with private insurers and Medicare.…

From Pub to Powerhouse: How a German Insurance Agency's Unconventional Tactics Fuel Success

01.04.2022 Insure2000 Editorial Team

Discover the unconventional success story of Provinzial agency 'Eisele & Groß.' They transformed an old pub into an award-winning office, use the Instagram handle @versicherungzahltnie ('insurance never pays'), and explain policies as if to a 4-year-old. Learn how these bold strategies, including hiring a full-time event planner, drive growth in the competitive German insurance market. Get actionable insights for insurance agents and brokers.…